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Description

Session ID: 11321

Abstract: Clif Bar has extended their B2B eCommerce to support new channels in Europe. Part of this effort was to streamline their online catalogs to better match regional preferences. The centralized self-service portal offers multi-currency and multiple languages in several countries, with automated process of payments to improve cash flow. Robust content management tools support the changing needs across sales strategies.

Objective 1: How eCommerce supports international growth that is personalized for each market

Objective 2: Why integration with JD Edwards is critical

Objective 3: How doing things right improves cash flow and helps the bottom line

Objective 4: Why keeping content current is an ongoing effort

Audience: User Accounts, Help Desk, Trainer

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