Session ID: 11006
Abstract: B2B/B2C buyers have increasing expectations of the customer experience and savvy competitors can quickly disrupt your market. By connecting your product master data, enriched data and digital assets to analytical data both within and outside of your business, you can observe product KPIs and then use that information to improve your marketing effectiveness and business operations. And, while this may sound like a daunting task, the right product information toolkit can make it achievable, pulling together the data that lives across your organizational silos and turning it into actionable intelligence.
Objective 1: Basic product master data management goals and its value in day-to-day operations
Objective 2: How to tie product master data to business processes and KPIs
Objective 3: Requirements for achieving a 360° view of your products