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Description

Session ID: 10997

Abstract: DX Marketing uses Oracle’s Autonomous Data Warehouse and Oracle Analytics Cloud to analyze millions of customers from its database of consumers across the country. How do you measure the effectiveness of an advertising campaign? The marriage of Oracle technology and DX Marketing’s access to consumer data across the country makes all of this possible. In this session learn how we simplified the process of creating a custom data mart for DX Marketing’s customers using Oracle Autonomous Data Warehouse and Oracle Analytics Cloud to analyze this data.

Objective 1: Learn how easy it is to set up and use Oracle’s Autonomous Data Warehouse service

Objective 2: Learn how DX Marketing analyzes their consumer data

Objective 3: See how to overcome challenges encountered in an analytics implementation

Objective 4: See an example of a marketing dashboard in action

Objective 5: Learn about marketing analysis – how do marketers analyze response rates, penetration, viewers, etc.

Audience: Management

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